Managing AI Like Humans Is the Only Way to Trust It

The AI trust problem in GTM teams is acute—agents confidently produce wrong answers. The speaker argues the fix isn't better prompts but managing AI like humans: provide commander's intent, documentation, and verification workflows.

Three concrete examples: scaffolding website redesigns with anchor assets and citations; a “radiant librarian” that injects organizational context into queries to prevent naive assumptions; a “jury and judge” workflow where multiple agents independently research and a consensus agent weighs reasoning quality for attribution.

The hidden tradeoff: these patterns require upfront investment in documenting business logic, personas, and data definitions. The payoff is that non-engineers can build trustworthy AI tools without deep technical expertise.

Bonus insight: never trust free or low-tier AI products for critical work—they lack the reasoning power and guardrails needed. Model selection is a governance decision. The talk is light on quantitative evidence but strong on operational pragmatism.